Trusted by over 1,400 companies worldwide — including Chase, Google, and Meta — Giftpack has revolutionized corporate gifting through its AI-powered platform that automates personalized rewards, recognition, and incentives on a global scale.
With a catalog of 3.5 million+ gifts, manufacturing capabilities across 49 countries, and delivery to 195+ nations, Giftpack transforms what used to be a logistical nightmare into a seamless experience. Their platform cuts administrative time by up to 99% while helping businesses foster meaningful relationships that drive retention and growth.
To deliver truly personalized gifting experiences at scale, Giftpack needs real-time access to their customers' employee data. Whether it's triggering recognition for work anniversaries, onboarding gifts for new hires, or milestone celebrations — all of these workflows depend on accurate, up-to-date employee information flowing from various HRIS systems.
As Giftpack's enterprise client base expanded, so did the diversity of HR platforms they needed to support — creating a mounting integration challenge that threatened to slow down their growth.
The integration requirements were clear:
Before partnering with Bindbee, Giftpack faced familiar challenges:
Custom Integration Overload: Building each HRIS integration from scratch took 2-3 weeks of dedicated engineering time. With every provider having different APIs, data models, and authentication methods, the complexity quickly compounded.
Engineering Resources Stretched Thin: The development team found themselves maintaining fragile custom connections, diverting focus from building core product features.
Slow Customer Onboarding: Each new enterprise customer meant another custom integration project, extending time-to-value for customers eager to start using Giftpack's platform.
Giftpack found their solution in Bindbee's Unified API, which fundamentally changed how they approached HRIS connectivity.
One Integration, Endless Connections: Bindbee's Unified API eliminated the need to understand each HRIS provider's quirks. Giftpack integrated once and immediately gained access to 60+ HR platforms — from enterprise solutions like Workday and SAP SuccessFactors to SMB favorites like Gusto and Rippling.
Self-Serve Integrations with Bindbee Embed: Giftpack built an integrations marketplace directly into their platform, allowing customers to connect their HRIS systems in a completely self-serve manner. Customers could be up and running in minutes.
Reliable Data Sync: With Bindbee handling the complexity of different APIs and data models, Giftpack now receives consistent, standardized employee data across all HRIS platforms.
Outstanding Support: When integration questions arose, Bindbee's team was quick to respond and proactive in resolving issues — ensuring minimal disruption to Giftpack's services.
The partnership with Bindbee transformed Giftpack's integration challenges into a competitive advantage. By eliminating the engineering bottleneck, Giftpack can now focus on what they do best: helping companies build meaningful relationships through personalized gifting.
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