Phin is a purpose-driven employee engagement platform that enables companies to celebrate key moments, such as birthdays, milestones, and achievements, by offering employees the opportunity to direct company-funded donations to causes they care about. This approach fosters a values-based culture and strengthens employee trust and satisfaction.

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Use Case

To ensure gifting campaigns are timely and relevant, Phin needs accurate, real-time employee data, like start dates, job roles, employment status, and location. Their platform must know when an employee joins, hits a milestone, or celebrates a birthday, so the gifting experience can feel personal and meaningful.

Initially, Phin's customers had to manually upload employee rosters or build their own integrations with their HR systems. This was manageable for small teams, but quickly became a bottleneck for growing companies with distributed teams and multiple HR tools. Creating integration for each new HRIS took 2+ months, severely impacting their TTV (Time to Value).

Faster Time-to-Value with Bindbee

Since adopting Bindbee, Phin has dramatically streamlined how it connects to customer HR data.

• 76% reduction in onboarding time for new customers
• $115,000+ annual savings in development costs and technical resources
• 94% optimisation in Phin’s TTV (Time-to-Value)

Bindbee enables Phin to operate like a plug-and-play solution—automatically pulling accurate, compliant employee data in the background while Phin delivers impactful, values-aligned gifting moments in the foreground.

Phin’s employee data woes with a scaling business

As Phin’s customer base grew, so did the diversity of HR systems they encountered. Supporting every new client meant either:

Custom-built integrations: Each new HR system came with its own API quirks, authentication methods, and data schemas. Building and maintaining these one-off integrations drained developer resources, slowed release cycles, and hindered the team from product innovation.

Manual Data Sourcing: Asking customers to regularly export and share employee data introduced operational inefficiencies and was prone to human error—outdated files, mismatched fields, or missing data could easily throw off a gifting campaign; and it also placed an ongoing burden on HR teams

Limited scalability: As more mid-market and enterprise clients joined Phin, the expectation for “it just works” integrations became table stakes. Phin needed a solution that could handle scale without adding operational drag.

This approach wasn’t scalable. Engineering resources were being drained by integration requests, customer onboarding slowed down, and the risk of stale or inaccurate data increased, directly impacting the quality of gifting campaigns.

Elevating Phin’s Integration Experience with Bindbee

Phin integrated with Bindbee’s Unified API for HRIS, gaining access to standardized employee data across 100+ HRIS platforms through a single, modern interface.

• Automatic Employee Data Sync from any HRIS: With Bindbee, Phin could fetch comprehensive, real-time employee data—no matter the source system—without lifting a finger.
• Real-time Updates: A continuous sync ensured that gifts were never sent to offboarded employees, and new hires didn’t get overlooked. The accuracy directly improved campaign relevance and reduced the need for intervention.
• Manual Work Eliminated: HR admins no longer had to worry about exporting or formatting spreadsheets. At the same time, Phin’s engineering team reclaimed bandwidth that was previously spent building and fixing brittle integrations.
• Developer-friendly Integration: Bindbee’s documentation and standardized schema allowed Phin to go live in 48 hours instead of 10+, not weeks. Instead of reinventing the wheel for every HR system, they simply built once and scaled as needed.